Heart of Texas DAMA Presents . . .


DAMA Day 2004 - Enterprise Architecture: Enterprise Physics 101

Special guest speaker John A. Zachman, Zachman International

Please join your local Data Management Association at our second HoTDAMA Day! We have a great all-day event planned on Enterprise Architecture featuring John Zachman, a leading industry expert.

Enterprise Physics 101. This is a presentation on the physics of Enterprise Architecture, the stark reality of the actual engineering work that will have to take place if the Enterprise is to be successful in view of these new realities. This is a kind-of “cold shower” approach to focusing attention on the nature of the trade-offs involved and the dire need to invert the information community’s priorities from building and running systems to engineering a flexible, aligned, integrated Enterprise that can accommodate complexity and high rates of change.

John A. Zachman. John is the originator of the "Framework for Enterprise Architecture' which has received worldwide acceptance as an integrative framework or 'periodic table' of descriptive representations for enterprises. Mr. Zachman is also known for his early contributions to IBM's Information Strategy methodology (Business Systems Planning) as well as their Executive team planning techniques (Intensive Planning). Mr. Zachman serves on the Executive Council for Information Management and Technology of the US General Accounting Office.

This event will take place at the beautiful Radisson Hill Country Resort near Sea World in San Antonio. The Radisson is located at:

Radisson Resort Hill Country
9800 Westover Hills Blvd.
San Antonio, TX 78251

Date: Tuesday, October 19, 2004
Onsite Registration-Sign-in/Breakfast 8:30 am
Program: 9:00am-4:30pm

Cost: Preregistration - Members $50; Non-members $125
Cost: Onsite registration - Members $60; Non-members $135
Conference cost includes light breakfast, lunch and conference materials.

DAMA Day 2004 Registration and Payment Insructions.